KUROMIfy the World Project / Sanrio (2023)


is a plan to fill the world with KUROMI and KUROMIES.

By spreading Kuromi’s message,
and connecting with Kuromi, we’re sure to increase the number of KUROMIES, all with the same goal of becoming the best version of themselves.

A message from KUROMI

KUROMIfy the World Project / Sanrio (5)


I am amazing just the way I am,
But I am not going to stop there!

Today is awesome, and I’m sure tomorrow will be better!
Life is a joyride if you can believe so!

Anyone can chase their ideal self
No matter who or how old you are.
I want a world where everyone can be their best.

Come on,
don’t you want to be your best self too?




The inaugural 2022 event will be held between October 20th and October 31st, 2022.
We’ve got a number of different projects in the works, so be sure to join us!


KUROMIfy the World Project / Sanrio (6) #KUROMIFYTHE
ended, this year.
See you next year!

What color is your mood?
KUROMI's colorful drink stand💜

KUROMIfy the World Project / Sanrio (7)

Customize your drink and decorative items to match your mood!
In Shinjuku from October 20th for 5 days
In Shinsaibashi from October 29 for 3 days only!

A GIANT KUROMI will be on the streets! Ad trucks💜

KUROMIfy the World Project / Sanrio (8)

You'll spot ad trucks with a giant version of me, KUROMI, all over the country! If you find a truck with KUROMI on it, be sure to post it on SNS!

Share your mood with KUROMI!
TikTok Effects 💜

KUROMIfy the World Project / Sanrio (9)

Spin the roulette and I'll suggest a mood!
Imitate my facial expressions and let's try out some moods together!
Post it on TikTok and add #KUROMIFYTHEWORLDWEEK !

#KUROMIFYTHEWORLD Project 1st Anniversary Video Release

KUROMIfy the World Project / Sanrio (10)

Kuromi & Kuromies have been steadily transforming the world over the past year.
The commemorative video summarizing the path of Kuromi & KUROMIES is now available to view!

Twitter Present Campaign is underway!

KUROMIfy the World Project / Sanrio (11)

A special Twitter campaign will be held.
Join the campaign and get cute limited-edition Kuromi goods💜

During #KUROMIFYTHEWORLD WEEK, global KUROMIfication is underway!

KUROMIfy the World Project / Sanrio (12)

Ad trucks will run in China and sanrio lovers club in Korea will be decorated for #KUROMIFYTHEWORLDWEEK! Check out the global progress of the globalization on SNS and other social networking sites!

#KUROMIFYTHEWORLD Project is underway!

  • Europe
  • Asia
  • North and South America
  • Middle East
  • Africa
  • Australia

Click on the icon that catches your attention and check out the details!

Check out KUROMI’s appeal!





Immerse yourself
in KUROMI’s world

Check out KUROMI’s daily updates and musings!


How close are you to KUROMI?

Check out KUROMI’s cool dance and her unexpected side!

Enjoy KUROMI’s activities

Check out a bunch of KUROMI’s interesting content



KUROMI「Greedy Greedy English ver. feat.KUROMIES」 MV

Get to know KUROMI

Check out the latest information on KUROMI


Icons for all KUROMIES!
Please read the “Terms of Use” carefully before use.

Please download the image directly by right-clicking or holding down the image.

KUROMIfy the World Project / Sanrio (16) KUROMIfy the World Project / Sanrio (17) KUROMIfy the World Project / Sanrio (18) KUROMIfy the World Project / Sanrio (19) KUROMIfy the World Project / Sanrio (20)

Precautions for use

Terms of Use for “KUROMI-fy the World Project” Website

Sanrio Company, Ltd. (hereinafter referred to as “Sanrio”), please read these terms of use (hereinafter referred to as “Terms of Use”), the “About This Site” on the Sanrio official website, and the “Terms of Use” on the Sanrio official mobile website (hereinafter referred to as “Terms of Use”) carefully before using the “KUROMI-fy the World Project” Website (hereinafter referred to as “Site”).
By using this Site, you are deemed to have agreed to all of these Terms of Use. Please be aware that Sanrio may change the contents of this Site and these Terms of Use without prior notice.

Use of this Site

You are responsible for all communications equipment, software, and other necessary equipment and telephone contracts required to use this Site and to connect to it.
Sanrio reserves the right to close or suspend this Site at its sole discretion.

Use of the contents of this Site *Please read carefully

For individual users
The materials available for download on this Site (“DL Materials”) are managed by Sanrio and are provided free of charge for the sole purpose of private use by individual users within the limited scope of personal, domestic or other similar use. Please note that Sanrio does not accept any inquiries from individual users regarding the use of DL materials. Please be aware of this in advance.
Regarding the use of the contents in this Site, any act that infringes on the rights (privacy, portrait rights, honor rights, copyrights, etc.) or interests of a third party, any act that violates public order and morals, any use outside the scope of personal and household use, any use for commercial or advertising purposes, any other act that violates laws and regulations, and any use that damages the image of Sanrio is strictly prohibited. In addition, all copyrights, secondary copyrights, industrial property rights (including the right to receive such rights), and all other rights and interests (including the rights stipulated in Article 27 and Article 28 of the Copyright Act) in the contents of this Site are reserved to Sanrio (including the rights stipulated in Article 27 and Article 28 of the Copyright Act) shall all belong to Sanrio.

Common to individual users, companies, and media related parties
DL materials may not be modified, transferred, adapted, loaned, used for secondary purposes, or used for commercial purposes (*), regardless of the means or form. (*Except in cases where Sanrio has given individual approval.)
If there is a possibility that the use of the DL Materials may damage the image of Sanrio or its characters, such as use in criminal acts or acts against public order and morals, or if Sanrio deems it necessary, Sanrio may request the suspension of the use of the DL Materials or take any other measures that it deems necessary. Please be aware of this beforehand.
All rights of DL Materials belong to Sanrio, and intellectual property rights, etc. used in DL Materials are protected by Sanrio or third parties who have legitimate rights.
Sanrio is not responsible for any damages arising from the use of the DL Materials. In the event that Sanrio or a third party with legitimate rights incurs damages in relation to the use of DL materials, Sanrio may demand compensation for such damages from the relevant user.


1. Users of this Site shall use this Site at their own risk.
2. Sanrio shall not be liable for any disputes arising from the use of the contents of this Site by the users of this Site, or between the users of this Site and any other third party, regardless of the cause of such disputes.
3. This Site may be suspended or otherwise discontinued without prior notice in the event of system failure, maintenance, or other circumstances deemed necessary by Sanrio.
4. Sanrio shall not be held responsible for any damages (interruption, suspension, or discontinuation of the distribution of the available contents) incurred by the users of this Site.

Governing Law and Jurisdiction

1. The laws of Japan shall apply to this Site, its use, and matters related to these Terms of Use.
2. The Tokyo District Court shall be the exclusive court of first instance for any disputes between Sanrio and the users of this Site regarding this Site, its use, and these Terms of Use.
3. These Terms of Use shall be applied from October 31, 2021.

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